From Clare Valley to Saigon – A Toast to Australian Wine in Vietnam
Australian Chamber of Commerce Vietnam (AusCham)
October 17, 2025
In a country where iced coffee flows as freely as motorbikes weave through traffic, it might surprise you to find a quiet wine renaissance taking shape. But one company is proving that wine doesn’t need to shout to make itself heard – it just needs to tell a good story.
That company is RADA Wines, founded by Andy Wall and Jackie Lam, a husband-and-wife duo with a deep love for Australia’s wine culture and a shared mission to bring that passion to Vietnam.
From the Vineyards of Australia to Vietnam’s Dining Tables
Andy’s roots in wine go back to the Clare Valley, South Australia – one of the oldest wine regions in the country. Over years of working closely with winemakers, farmers, and family producers, he developed an appreciation for the craftsmanship behind every bottle and the personal stories hidden beneath each label.
Jackie, whose background in education and hospitality complements Andy’s storytelling spirit, brings warmth and accessibility to the RADA experience. Together, they saw an opportunity in Vietnam – not just to sell wine, but to spark a cultural exchange.
RADA Wines was born from that idea: to make premium Australian wines approachable, affordable, and celebrated across Vietnam.
Really Awesome Deliciously Australian
RADA stands for Really Affordable, Deliciously Australian – a playful but meaningful name that says everything about their philosophy.
They partner with small and large producers across Australia, offering wines that are rich in character, sourced from regions like:
- Clare Valley
- Hunter Valley
- Thung lũng sông Margaret
- McLaren Vale
- Adelaide Hills
- Thung Lũng Yarra
- Barossa Valley
- Mornington Peninsula
- Limestone Coast
- Langhorne Creek
- Pemberton
- Fleurieu Peninsula
- Riverina
Each bottle reflects the personality of its region – whether it’s a zesty Riesling, a bold Shiraz, or a crisp Pinot Grigio. And more importantly, each one carries the story of the people behind it.
What makes RADA special is that it’s not just about labels – it’s about legacies.
Bélena: A Love Story in a Bottle
One of RADA’s flagship ranges is Bélena, produced by Calabria Family Wines in New South Wales. The story behind Bélena is as charming as the wine itself: it’s named after Bill and Lena Calabria, who built a family winery out of determination and love.
Bill, once a professional boxer, stepped into the family business to save it from collapse. Today, Calabria Family Wines is one of the most respected names in Australian winemaking—and Bélena is a tribute to 50 years of love, resilience, and craft.
It’s no wonder the Vietnamese market has embraced Bélena’s range of Shiraz, Pinot Grigio, Rosé, and Moscato – not just for its flavor, but for the story it tells.
More Than Bottles – A Culture of Connection
RADA Wines has grown steadily, becoming a trusted partner for restaurants, hotels, events, and lifestyle brands. But Andy and Jackie haven’t lost sight of their mission: connection before commerce.
Their tastings are personal. Their events are infused with story. And their customer relationships go beyond transactions – they’re friendships built around shared appreciation for quality, warmth, and discovery.
Whether they’re hosting a tasting in a hotel lounge or delivering wine education to young professionals, they approach every moment with sincerity and hospitality.
Vietnam’s Wine Journey Is Just Beginning
As Vietnam’s palate evolves, RADA is helping shape a new generation of wine drinkers – curious, confident, and culturally connected.
There’s a quiet excitement to what’s happening. Wine menus are growing. Pairings are improving. And consumers are learning to ask not just what’s in the glass, but where did it come from – and who made it?
That’s the RADA way: helping people fall in love with wine, one story at a time.
Final Pour
RADA Wines isn’t just a business – it’s a love letter to Australian wine culture. It’s Andy and Jackie’s journey made tangible, poured into glasses across Vietnam, connecting people through taste and tale.
AusCham proudly celebrates RADA Wines as a member that leads not only with expertise – but with heart. Here’s to heritage, hospitality, and the joy of sharing something truly delicious.
Source: https://www.linkedin.com/pulse/from-clare-valley-saigon-toast-australian-wine-vietnam-lxjhc/